Puma Folding Bike

On a recent trip to US we spotted few interesting sustainable initiatives that called our attention. The following four posts show the most eye-catching ones.

It seems that the guys of Puma are exploring new business opportunities by partnering with bike manufacturer Biomega and gear specialist Vexed Generation. The result is UM (Urban Mobility) a concept embracing a folding bike and a collection of urban gear. According to what we saw at the Puma Store, the bike is robust and has lots of details that make it and interesting artifact. Furthermore, the catalogue mentions that it has “all the benefits of a folding bike but without looking like one”. Regarding the gear, we saw a sneaker designed for street bike performance which protects your pants from the chain meanwhile looking pretty cool.

Puma UM site