HP meets Starbucks

You are all well aware that Starbucks is present all over the States, becoming in relatively short time a business success by offering “premium” coffee while keeping a commitment with the environment and societal issues. We mention earlier the acquisition of Ethos, a water company donating 5 cents per bottle to water projects in developing countries. So, what was going to be next surprise when getting our favorite “Moka Frappuccino Grande”? A partnership with printer manufacturer HP to "take away old PC’s, printers and guilt”. Imagine the scope of this campaign; millions of Americans are asked to use HPs take back system every time they put cream in their coffee. HP has been recently awarded for this initiative, amongst others.
Check the flyer hanging at DfS….on top of the printer!

HP Recycle site
HP Global Citizen Report