Google goes Carbon Neutral
Posted by Urs Hoelzle, Senior Vice President, OperationsClimate change continues to be one of the biggest, most challenging problems our planet faces, and we know that a sustained global effort is needed if we're going to have any hope of reversing its effects. In that spirit, today we're announcing that Google will become carbon neutral by the end of 2007. This is an important step in our long-term pursuit of holistic environmental solutions.Our plan to neutralize Google's carbon footprint includes three basic strategies:
- reduce energy consumption by maximizing efficiency
- invest in and use renewable energy sources
- purchase carbon offsets for the emissions that we can't reduce directly