Google goes Carbon Neutral

Official Google Blog:

Posted by Urs Hoelzle, Senior Vice President, OperationsClimate change continues to be one of the biggest, most challenging problems our planet faces, and we know that a sustained global effort is needed if we're going to have any hope of reversing its effects. In that spirit, today we're announcing that Google will become carbon neutral by the end of 2007. This is an important step in our long-term pursuit of holistic environmental solutions.Our plan to neutralize Google's carbon footprint includes three basic strategies:

- reduce energy consumption by maximizing efficiency
- invest in and use renewable energy sources
- purchase carbon offsets for the emissions that we can't reduce directly

Tom Dixon & Sustainable Design

Inhabitat points us to this great video of iconic British furniture designer, Tom Dixon speaking about sustainable design.

Via PSFK Trend

Sony presents Odo line

Sony, traditionally has been a leader in paradigm shifting technology with their large research and innovation design budgets all though they have lost a lot of ground in the last 5-7 years to companies like Apple and Phillips. Today Sony looks to regain some of that innovation leadership through the development of their fresh out of the oven 'odo' concept line of environmentally friendly products. The 'odo' line of products do not require any AC adapters or chargers because they are mechanically powered. There is the Spin N' Snap camera 'no display', the Push Power Play viewer, the Crank N' Capture video camps, the Pull N' Play headphones, and the solar array Juice Boxes for powering other devices.

Read the full story at Sustainable Day