The other 6 Billion People

More Base-of-the-Pyramid by large electronics? Check how is HP brainstorming about the issue. The site reads: Hewlett Packard hosted DesignAbout, The Other Six Billion People in Palo Alto, Calif., a stone's throw from Hewlett Packard's world headquarters and smack in the middle of Silicon Valley. Sam Lucente, IDSA, the director of brand, design and experience at Hewlett Packard, and Ami Mehta, HP's emerging-markets experience architect, led the event. Designers from across the globe and from multiple design industries gathered with anticipation for what they would learn about the world's other 6 billion people and the new methods and processes they could develop when designing for this underserved group.

Dowload the reports from the different sessions

1. Design for the Individual (PDF 155kb)
2. Design for the Masses (PDF 118kb)
3. Design with the Cultural Perspective (PDF 148kb)
4. Design for the Flat World(PDF 120kb)