Thursday, December 29, 2005

The Thin Green Line

Toyota's campaign to brand its "hybrid synergy drive" avoided the word green, instead focusing on simple environmental claims such as "Less gas in. Less gasses out."
This article (CMO Magazine) is worth reading for its insight on "green marketing" - what works, and what doesn't. The article makes the point that deliberately branding youself as "Green" carries with it quite a bit of risk.


Post a Comment

<< Home