Tuesday, November 08, 2005

Get back in the box by Douglas Rushkoff

Innovation from the inside out
yes I agree, what is new about this book? we are D4S blog! what is this link doing here?
after a big buttt... it is interesting to read excerpts from the author Rushkoff's blog itself

About the book: On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus, altogether. All in the name of innovation. (more about the book)

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